El Zorro
El Zorro was a guerrilla campaign promoting the arrival of Houston Dynamo FC's biggest player signing in club history. To tease the arrival of Hector Herrera, also known as "El Zorro," a Mexican national player, illustrations of a fox and the phrase "coming summer 2022" were displayed all around Houston, along with numerous ads titled HH4Htown. This campaign fired up the fans and led to the highest membership sales in the club's history.