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KintsuFit
KintsuFit is a performance-driven fitness brand rooted in the belief that every athlete holds unique potential. Its empowering slogan, “Embrace who you are,” encourages individuals to pursue the best versions of themselves. The visual identity blends meaning and strength—featuring a touch of gold inspired by the Japanese art of Kintsugi, which embraces imperfections as part of the journey. The bold “sports black” symbolizes resilience and power, represented by the panther, an emblem of the brand’s fierce determination. The brand was developed from the ground up, including the logo, wordmark, typography, and color palette. Original photo and video content was produced for digital platforms, and branded merchandise was designed to resonate with a diverse athletic audience across all levels of performance.